going live!

After working around the clock for a few months, first international ice skating wear is now a reality.

I would like to thank the following people for their involvement.  Without them, our journey to success would not be possible.


@Erik Andersson, our investor

@Victor Dahling, our photograph and @Fred Phal Video

@John Wikerstål (Inblick Webb and Kommunikation AB) Webb designer.... with a lot of patience!

@Holstergren (Logo)

@skovtex DK (Industrial sewing machines)

Moa, Adriana and Zoe Models during the photoshoot

Selma Spenninge, model Shootout outside

Zoe, Tifani, Tova, Alice, Emilia, Anabel, Lenne our Passionice Ambassador

Maria, Anastasia, Tanya, Wiam, Chagufta, Pierrette, Andre, Gabrielle, Alex, 

and all the customers who have been following Passionice over the years!

The work only starts now... and we are so excited!

Lots of Love

Christine and the team

Follow us on Instagram

Ice skating and activewear clothing brand. Designed and produced in Malmö, Sweden. 🇸🇪